The LEGO Brand Framework is to this day the essence of who we are. Strategic platform is a component of the Compass management programme that emerges in 1995 and, apart from the above “Corporate Strategic Intent”, consists, among other things, of The LEGO Vision (formulated in 1988) and the fundamental mission statement: “Children are our vital concern”. LEGO’s wooden duck, mid … Information about the device's operating system, Information about other identifiers assigned to the device, The IP address from which the device accesses a client's website or mobile application, Information about the user's activity on that device, including web pages and mobile apps visited or used, Information about the geographic location of the device when it accesses a website or mobile application. The five values are: Creativity, Imagination, Learning, Fun and Quality. In 1978, Lego produced the first minifigures, which have since become a staple in most sets. "With the LEGO Brand Framework we are putting into words what the LEGO brand promises our stakeholders. Its product categories are Beauty, Fashion and Home. The interlocking principle with its tubes makes it unique, and offers unlimited building possibilities. In 2008, the LEGO Group formulates four promises to its key stakeholders and the community at large. We are looking forward to receiving your comments and suggestions. The LEGO Brand Framework shows clearly and unequivocally, in addition to the four promises, what the Group’s vision, mission, motto and values are. Also, if you represent a big company and you want to list it on our website, please get in touch with us using one of the methods listed below. And it is not limited within the confines of specific goals and strategies. The Lego Group began in the workshop of Ole Kirk Christiansen (born 7 April 1891), a carpenter from Billund, Denmark, who began making wooden toys in 1932. The Lego Group’s Duplo product line, introduced in 1969, is a range of simple blocks which measure twice the width, height and depth of standard Lego blocks, and are aimed at younger children. It was his conversation with an overseas buyer that led to the idea of a toy system. LEGO® History Full History Mission and ... “Our longterm aim is for the consumer to see the name LEGO as synonymous with a company which manufactures and markets creative quality toys which promote the personal development of children of all ages”, says Kjeld Kirk in 1978. The Beauty category cons... Beiersdorf AG history, profile and history video A couple of years later he changes the name to Lego, meaning I put together, in Latin, but he was not aware of it at the time. It’s just a matter of getting the imagination going – and letting a wealth of creative ideas emerge through play.”. The bricks, originally manufactured from cellulose acetate, were a development of traditional stackable wooden blocks that locked together by means of several round studs on top and a hollow rectangular bottom. The company refined their designs between 1949 and 1958, but since 1958, the basic bricks have remained unchanged. Copyright 2020 © Companies History - The biggest companies in the world All rights reserved. The history of the Lego group stretches right back to 1932 when the Ole Kirk starts a company producing wooden toys. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder. Today the company manufactures, markets and distributes consumer products. Later the company also begins to broadcast five values designed to support and guide the company in maintaining the right focus. This ink stamp “LEGO Fabriken Billund” was first used on wooden toys in 1936. This is why we are proud to have been named twice – “Toy of the Century”. A unit o... Avon Products, Inc. history, profile and history video This perception is further enhanced in the 1980s. THE LEGO GROUP STRATEGY. In May 2011, Space Shuttle Endeavour mission STS-134 brought 13 Lego kits to the International Space Station, where astronauts will build models and see how they react in microgravity, as part of the Lego Bricks in Space program. It’s our name and it’s our ideal. LEGO Brand Framework is the LEGO Group’s mindset on the brand and the values we attach to it. 1936. The latest product line of LEGO group is LEGO Ninjago. The LEGO name has become something universal. It operates through the Consumer and Tesa Business segmen... Black & Decker history, profile and history video The LEGO brick is our most important product. Lego modified the design of the Kiddicraft brick after examining a sample given to it by the British supplier of an injection-molding machine that the company had purchased. To understand strategic risk management at the LEGO Group, you need to understand the company's strategy. In May 2013, the largest model ever created was displayed in New York, made of over 5 million bricks; a 1:1 scale model of an X-Wing.Other records are a 112-foot tower and a 4km railway.”, *Information from and  Avon Products, Inc. manufactures and markets cosmetics and beauty related products. LEGO history, profile and history video “The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. This is consistent with the first step in developing strategic risk management in an organization: to understand the business strategy and the related risks as described in the strategic risk assessment process. The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. See more Companies in this Industry:Household/Personal Care. In 1995, the LEGO Group formulates the following objective: “We want consumers by 2005 to view the LEGO brand as the strongest positioned in the world among families with children.” The objective is part of the company’s “strategic platform”, designed to create a uniform mindset and language within the company, which will clarify for employees the shape of future plans. It’s our name and it’s our ideal. Godtfred saw the immense potential in Lego bricks to become a system for creative play, but the bricks still had some problems from a technical standpoint: their locking ability was limited and they were not very versatile. In 1988, Kjeld Kirk Kristiansen introduces “The LEGO vision”, which will express what the LEGO brand, logo, name, company and products mean to consumers, the wider community and LEGO employees. LEGO’s success has continued. Belville and Clikit pieces can interlock with regular Lego bricks as decorative elements. The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The idea of the LEGO vision and objective to become the strongest brand among families with children is regularly supported by new initiatives such as the brand statement from the late 1990s: Just imagine. Over the years many thoughts have been contemplated and many words spoken about what the LEGO® brand should stand for. New elements are often released along with new sets. It expanded to producing plastic toys in 1947.In 1949 Lego began producing, among other new products, an early version of the now famous interlocking bricks, calling them “Automatic Binding Bricks”.